JENNIFER JUNG
design + art direction
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Redefining Why

Redefining Why

 

Branding

Redefining Why is a personal coaching service and campaign that aims to guide mid- to late-20s professionals to hone in on the overlap between their personal and professional goals, and their deep-rooted passions.

 

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Logo

The logo is based on the insight that purpose is found at the intersection of passion, strengths, and the needs of the world around us. 

The Venn diagram was a perfect starting point, which was then embodied within a single circle to represent the wholeness of purpose.

 
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